Our story
Built on Friendship.Driven by Purpose.
How it started
Born from hustle, built for brands that mean business.
Mac Method Co., fueled by Jet Media, is the creative force of Tia McAlister and DJ Payne — two Upstate South Carolina originals who turned decades of real-world experience into a marketing studio that hits different. Their friendship came first. The business came when the timing was right.
Tia brings 20 years of sales and marketing expertise across hospitality and home improvement — she knows how to read a room, build a relationship, and close. DJ has spent years as the face of entertainment in the Upstate, commanding stages and audiences, most recently returning from an Army deployment with a sharpened sense of discipline and purpose. Together, they launched Mac Method Co. in 2026 with a direct, creative approach that's already giving Upstate brands the upward boost they need.
How we work
The Method.
Direct & Honest
No fluff, no filler. We tell you what your brand needs to hear, then we get to work making it happen. Clarity drives everything we do.
Rooted in the Upstate
We know this market because we live it. Our relationships, our reputation, and our results are built right here in Upstate South Carolina.
Results That Move the Needle
Great content that doesn't convert isn't great content. We measure success by the growth your brand experiences — in awareness, in trust, and in revenue.
The founders
Who We Are.
Tia McAlister
Founder & CEO
With 20 years of sales and marketing experience across hospitality and home improvement, Tia has built a career on relationships, results, and relentless drive. She founded Mac Method Co. to bring that same energy to brands ready to grow — and she doesn't stop until they do.
Jonathan Payne (DJ Payne)
Founder of Jet Media, Creative Director
A fixture in Upstate SC entertainment for years, Jonathan "DJ Payne" Payne knows how to command attention and hold it. Founder of Jet Media and the creative engine behind Mac Method Co., a recent Army deployment sharpened his discipline and perspective. Now he channels that energy into creative direction that's bold, intentional, and built to make brands unforgettable.
Work with us
Let's Build Something Together.
Whether you have a brief or just an idea, we want to hear it.